JP Exports Ltd

29 Clemow Drive
Mount Wellington
P: +64-9-5734100


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About us:

JP Exports Ltd is a sister company to Fresh Direct Ltd, one of the largest wholesalers and importers of fresh produce in New Zealand. Fresh Direct was established by the Turner family 1995 focusing on marketing into the NZ domestic fresh produce market. Fresh Direct found itself exporting an ever increasing range of fresh products, which initiated the establishment of JP Exports Ltd in 2006 to facilitate clear focus to NZ produce exports which are foundational to much of New Zealand’s horticulture. The experienced team at JP Exports are driven with strong customer focus, striving to provide excellence in service and results to both customers and producers.


The founders of JP Exports are Jeffery & Peter Turner, their family’s interest and involvement in exports goes back as far as 1912 when their great-grandfather Edward Turner and their grandfather Sir Harvey Turner started exporting apples to England and America. Throughout the 20th century Sir Harvey, and then his son Jack, continued to develop New Zealand’s produce exporting potential, pioneering many of New Zealand’s current export lines and markets. Exports of strawberries, stonefruit, avocados, onions, squash, kiwifruit and flowers were all developed or strongly influenced through their efforts; in fact it was Jack along with his brother Graham who coined the name ‘Kiwifruit’ in 1959 to enhance the marketing potential of a fruit that, until then, had been known as the Chinese Gooseberry. Jeffery & Peter have themselves had many years in exporting produce, being involved since the 1970’s in the development of new markets and products.

JP Exports Ltd is named in honour of Jeffery & Peter’s father Jack – John “Jack” Penman Turner, affectionately known as “JP”.

What drives us?

Working alongside great people – our Customers, Suppliers and the JP team. The JP business is based on quality people, facilitating quality customers, with quality production.

Effective and efficient logistics, maximising demand potential with quality sustainable production. A belief in continuous improvement – we can always do it even better tomorrow!

We value and nurture open communication. We know it’s the only way to achieve mutually satisfying outcomes and long lasting relationships.

A love affair with produce! We love, live and breathe produce. The JP Exports family already have a hundred years of success stories to tell, but considerably more to be made!

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